When you pulled into a gas station in the not too distant past, the attendants would come running to assist you. They would check your tire pressure, your oil level, wash your windows and pump your gas. Today is a lot different. We pump our own gas, wash our own windows, check our own oil and pay extra to fill up our tires.
Where did the love go?
Do companies not appreciate our business anymore?
The best companies let their customers know they care about them long after they got their money.
Following-up by telephone is almost a lost art. Too much focus on finding new customers and not enough loyalty to customers they already have. What some companies don’t realize is that finding new business can cost several times more than it would to keep their existing customers and those past customers are much more likely to buy, and more frequently than new ones.
If you foster the RELATIONSHIP the sales will look after themselves.